Nordic Genex and Healthzilla Partner up to Combine Healthy Habits With Genomic and Gut Microbiome Testing and Blood Analyses

Finnish Singaporean health tech startup Healthzilla and Nordic Genex - a company whose mission is to help people make better decisions about their individual lifestyles and nutrition in order to live a healthy life - have recently engaged in technical and commercial cooperation. Through the partnership, both companies seek to grow in their respective markets as well as jointly develop novel services to serve existing and new customers globally.

“We at Nordic Genex look at wellbeing and the prevention of diseases from a perspective where a wider selection of health data - genomic and intestinal health data as well as clinical laboratory results - should be used to help people,” says Annika Kalvia, CEO of Nordic Genex. “Although clinical and lab-derived health data is important, it is not enough. For example, most of the chronic illnesses are lifestyle related. For this reason, nutrition, lifestyle and physical activity recommendations based on extensive personal wellbeing data will definitely play a key role in solving the global issue concerning lifestyle diseases.”

“We are very excited to start working with Nordic Genex who has already established a footprint in many European markets. We see great potential in how our solutions and products can holistically complement each other to help solve our customers’ problems,” says Laura Ranin, CEO of Healthzilla happily. “Nordic Genex’s offering can create added value to our customers who would like to gain deeper insights into their personal health & wellbeing and learn more about how to best improve their lifestyle and stress management while using Healthzilla solution.”

Image credits: Gerd Altmann from Pixabay.

More about Nordic Genex: Nordic Genex focuses on the analysis of genomic and intestinal health data as well as clinical laboratory results, which are interpreted in relation to lifestyle, nutrition, and potential health challenges. Nordic Genex’s services and products have been developed through comprehensive testing, science and counselling, and are used by both healthcare professionals and private customers.

More about DNA-test market globally: So far about 30 million people have done a consumer DNA test. Most of these tests are so-called ancestry tests which are used to explain, where your ancestors come from. The market has slowed down and the biggest players now also offer additional products based on the genomic data of their customers. Read the full article here.