Healthzilla Learns Growth Hacking With Mari Luukkainen From Icebreaker VC

Starting 1st of February, 2021 Healthzilla will be joining a 2-month growth hacking program organized and led by Icebreaker.vc's Head of Growth, Mari Luukkainen. Mari is a well-known Finnish startup growth evangelist who has been Head of Marketing/Growth at several startups before joining Icebreaker. For instance, Mari was Head of Growth at Freska as the company grew from EUR 700k in revenue to EUR 13M over two years while expanding from Finland to Sweden and Norway. In the past few years, Mari has trained over 50 growth hackers, and is often featured in articles on growth (such as this recent publication by Finnish Industry Investment).

“We are truly grateful and humble for being invited to Icebreaker’s growth hacking program which is a unique opportunity for us to take our growth hacking skills to the next level and beyond!”, rejoices Laura Ranin, CEO of Healthzilla. “Learning hands-on growth hacking methods and process firsthand will help us solve the bottlenecks of growth early-stage startups often face. At the same time, it is a huge honor for us to join the Icebreaker community, which not only focuses on startup growth but also founders’ wellbeing. The match couldn’t be more perfect for a wellness-focused startup such as Healthzilla!”, Laura continues with great enthusiasm.

More about Icebreaker: Icebreaker is a Finnish venture capital fund and community, which is over 1000 members strong. The fund invests in promising angel and pre-seed stage Finnish, Swedish and Estonian tech companies. Icebreaker’s first fund started in 2017 and has invested in 38 companies. Of these, 10 have raised 1M€-5 M€ in follow-on investment rounds from some of the most successful investors in the world. As of November 2020, the company’s second fund, having had its first closing at 50 M€ last April, has invested in 10 companies.