1st Ever Media Campaign by Healthzilla
On this Sunday (July 19th, 2020) Healthzilla launches its first media campaign in the company’s history. The campaign is sponsored by KSF Media who was the main partner of What the Quack hackathon in which Healthzilla placed 2nd earlier this spring (read the news here).
The media campaign consists of a full-page ad and three half-page ads in Hufvudstadsbladet newspaper in Finland towards the end of the month as well as a digital banner for the online readers of the newspaper. Huvfudstadsbladet, which translates into “Journal of the Capital”, is the highest-circulation Swedish-language newspaper in Finland. It has been published since 1864.
“This campaign is a great opportunity for us to reach a wider audience for the first time and to see how paid marketing activities impact traffic to our website. We also hope we are able to attract new users for our app which now exists both for iOS (Apple) and Android phones,” says Laura Ranin, CEO of Healthzilla. “Moreover, we hope to raise interest among potential investors with this campaign as we are about to start a fundraising round for seed capital very soon. Hopefully, our campaign will draw the attention of like-minded individuals who are interested in helping us take the business to the next level. Fast.”
The Healthzilla media campaign focuses on stress, and how we can use health & wellbeing data to build and maintain healthy habits which can help us mitigate stress and its negative effects.
Digital online banner for desktop users
The newspaper ads in publishing order (1 full page ad + 3 half page ads):
